Two Aliens Walk into a Travel Agency – Would you want to visit a world represented by this design?

Discovering What Works – Why agencies tend to avoid direct marketing style response tracking and metrics.

Your Adminisrative Assistant is Probably Not Really the Target Audience – The influence of passers-by.

Branding: Eight Principles of Branding Landor style
Reality Is Broken: Why Games Make Us Better and How They Can Change the World by Jane McGonigal